4 min
How Performance Branding Evolved in Consumer Laptops
The consumer laptop market has undergone significant transformations over the past two decades, particularly in how brands position their performance. Performance branding in this sector has developed to cater to a diverse range of consumer needs, from casual use to high-end gaming and professional-grade applications. In this article, we will delve into how performance branding has evolved in consumer laptops, highlighting key trends, technological advancements, and what the future might hold.